Nike
Task
Feature Film + Brand Experience
An all-girls crew, directed by Karen Masumoto, showed up on two sides of the continent to tell the story of two amazing ladies: rapper Milli and singer/songwriter Yuna.
This Wabi Sabi inspired shoe as the catalyst and platform for Milli and Yuna to discuss how they embrace their imperfections and use them as a foundation for their confidence and self identity.
Launched on Air Max Day in 2022.
