Beats By Dre
Got No Strings
Playing on Pinnochio’s theme song ‘Got No Strings’ and the Beats anthem film at large (created by Anomaly), we at Laundry Service, created a digital focused campaign leveraging celebrities and influencers to deliver the ‘stringless’ campaign message against strategic platform-focused content plays.
One of the best performing campaigns for Beats from a sales perspective.
In our digital ecosystem:
• a suite of social-focused 10sec “ads” featuring a talent story that connected back to product
• two IG in-feed grid-view launches with animated keyart and videos via IG Stories; one focused on the anthem story and the second was a talent and product story
• performance marketing via Facebook Canvas’ stories that drove the user from story to a simple conversion opportunity
Facebook Canvas.
Our canvas’ were essentially micro-sites that leveraged talent stories to hook consumers into product features and benefits. These were featured as best-in-class via Facebook.
Social Launch in 2 phases.
First phase centered around the campaign story and conceit and the second phase was focused on the product suite and its features.
