Netflix

Netflix X UFC

'Fight: The Max Carlyle Story' Short Film

‘FIGHT’ was a short-film made to promote Netflix’s biggest film of 2017, Will Smith’s ‘Bright’. This mockumentary was built around a key insight gleaned from the feature-length fantasy film – that the ork characters in the film, based on a bit of reality, were prone to combat sports such as football and MMA.

We turned that insight into a concept that created resonance with a new audience, the UFC crowd. We also added a bit of story depth and character development to the blockbuster films most iconic creatures.

Shot with UFC’s finest Dana White, Matt Serra, and Travis Browne.

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