Nike
Air Max Day
An all-girls crew, directed by Karen Masumoto, showed up on two sides of the continent to tell the story of two amazing ladies: rapper Milli and singer/songwriter Yuna.
This Wabi Sabi inspired shoe as the catalyst and platform for Milli and Yuna to discuss how they embrace their imperfections and use them as a foundation for their confidence and self identity.
Launched on Air Max Day in 2022.
Client: ABI / Michelob Ultra
Services: Feature Film + Brand Experience
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